STEP ONE: CLEANSE / EXFOLIATE Using a cleanser helps to remove oil and reduce blackheads. An exfoliator is used to even out the skin, and remove dead cell build up. You can use a separate product for each step, or you can find a combination cleanser/ exfoliator to cut down on time. Wet your face using hot water, and massage the cleanser, then the exfoliator into your skin. Rinse with warm water.   Anthony Sosnic, the founder and president of Anthony Logistics for Men, says that their Glycolic Facial Cleanser is the one product he cannot live without. “It is always important to cleanse the face before you shave and moisturize. We have a saying: You would never wash your car without waxing it first...Same concept... “