STEP FOUR: MOISTURIZE Using a moisturizer helps to keep skin hydrated. It is especially important for men who tend to have dry skin.  It is important to use a moisturizer that has an SPF of 15 or higher. This will help prevent against sun damage and aging. Apply the moisturizer using your fingers to your face and neck and let it absorb into your skin.  Andrew Goetz, co-founder of Malin and Goetz, says he cannot live without their Vitamin E Face Moisturizer.  “It is nourishing, oil free, infused with chamomile to sooth, anti-oxidants, to prevent aging and absorbs quickly.  It's not greasy, so it is great for men with all skin types.”